SEO - Search Engine Optimization

SEO - What is it?

SEO is a specific practice that involves analysing your website’s primary code, structural design, and relevant content. In turn, these elements are altered to make sure that your website is exposed more prominently in the natural SERPS (Search Engine Results Pages) of the major search engine networks such as Google, Bing & Yahoo!.

In front of the pack

The algorithms used by the major search networks are continuously evolving. Keeping up amid these changes can be difficult for marketers. But Click Discovery is well untruly tuned into these algorithmic changes. We at Click Discovery work hard to identify the external and internal influences affecting your website’s performance, and then use this knowledge and insight to formulate the right strategy for you. In addition, we constantly revise and update our search engine optimisation methodology to echo these changes.

Technology

Click Discovery’s Rank Intelligence System (RIS), constantly tracks the ranking & position of all your keywords in search engines in addition to the search volumes related with those keywords, to evaluate the resulting audience reach of your keyword visibility. This gives true insight into the success and reach of your SEO project, and your competitor’s performance on the same search queries. Allowing you to track your performance, your competitors, and gain precious benchmarking information to verify the effectiveness of your search engine optimisation versus others in your space.

Website Auditing

A key part of our SEO service is obtaining a comprehensive understanding of your website and how it relates to both search engines and end-users. Leveraging Click Discovery’s best practices, internal & external tools, and staying on the peak of the latest industry developments, allows us to develop tailored SEO audits for technical and performance rudiments equally.

Click Discover’s SEO ‘Health Framework’ identifies everything from a broken link, to large-scale site usersability issues. The audit serves as a comprehensive analysis, which provides you with clear yet detailed recommendations.
Our SEO ‘Health Framework’ outlines content restrictions that will directly impact your site’s ability to rank well. It recognises content categories, missed opportunities, and keyword density across every page of your site. The audit is then used to apply supplementary search engine optimisation tactics to seal the SEO ‘technical loop’ and breed user experience and improved search performance.

If your wondering how our SEO 'Health Framework' can help drive your organic rankings, get in touch today! We provide obligation free consultation. Contact us