PPC - Pay Per Click Management

Fragmented. Intricate. And ultra-competitive. That best defines the search marketing landscape today! Evidently, it can be perplexing. But does it have to be that way? Hardly. To remain competitive, brands must exploit on the most effective digital marketing channels available. That means tapping into pay per click advertising (PPC).

The Click Discovery methodology

We offer a full-service paid search solution. We manage everything from account creation/restructure, keyword analysis and expansion, ad copy creation, landing page recommendations, strategic bid management, and on-going testing of keywords, creative, and landing pages. More importantly, we have extensive experience in managing campaigns across multiple verticals with complex goals.

Strategy initiates performance

PPC offers marketers speed, flexibility, and scope. But to be most effective, it necessitates having a robust and dynamic strategy. Because of that, Click Discovery works to completely understand your audience, competitive landscape, goals, and other online/offline marketing initiatives that impact performance. Doing so allows us to develop campaigns that will resonate with your customers and drive greater results.

PPC integration

PPC is a vital element of marketing today. Considering that, it should sit front and centre in your line-up. However, it should not live in a silo. At Click Discovery, we view Pay Per Click Advertising holistically. Our stance is that while individual tactics are imperative, they must be leveraged in an integrated and strategic approach in order to produce the highest return.

Technology

Click Discovery develops PPC campaigns that are efficient, innovative, and scalable. And technology plays a large role in making that happen. But we have an open policy - we retain a technology agnostic position on bid management and tracking software. Because of that, we have experience working with a wide variety of technologies, such as Marin, Kenshoo, DART, Omniture, Mediaplex, Coremetrics, GA (Google Analytics).

Below are some of the key elements included in our engagement with us:

Discovery and Knowledge Brand Immersion Session
Strategic Development Keyword Analysis
Account Restructure and Setup
Creative (Ad) Development and Landing Page Mapping Analysis
Bid Management and Optimization Strategy
Testing: Ad Copy, Landing Pages, A/B, Multivariate, (Bids, Match Types, etc) GDN
Click-Path Analysis
Search Engine Optimisation
Internet Marketing
Digital Marketing

Experience the difference Click Discovery can make for you and your online marketing. We succeed where other search agencies fail. Contact us